Sawdust City Brewing Company, a longstanding member of the Ontario Craft Brewers Association (OCB), has helped to launch the ‘Great Beer. Better Access’ campaign. The provincial government is currently consulting on changes to the alcohol retail landscape in Ontario. The goal of the campaign is to encourage craft beer lovers to participate in that consultation and help ensure that any changes include more access to locally-made craft beer in Ontario, as well as, more choice on where to buy it.
“All the men and women at Sawdust City work incredibly hard all year long to bring you the best quality, hand crafted beer,” said Rob Engman, President at Sawdust City Brewing Company. “The government’s plan to modify Ontario’s alcohol retail system could open up new avenues for Canadian owned, and Ontario located breweries to get our fine beers in the hands of more craft beer drinkers. We finally have an opportunity to give people what they want – more access to locally-made craft beer and to support their local community. We hope everyone will visit www.craftbeerfreedom.ca to encourage your local MPP to make sure these changes include more access to craft beer.”
Ontario has some of the best craft beer in the world, but the current retail system can often make it hard for consumers to buy it. Expanding the sale of beer to allow more craft beer to be sold in more places will help more beer drinks enjoy Ontario’s amazing local beer. It will also help our local breweries, such as Sawdust City Brewing Company, create more jobs, drive more opportunities and build stronger communities.
The OCB is encouraging craft beer drinkers to visit www.craftbeerfreedom.ca to join the call to see Ontario’s retail system extended by giving craft fans access to locally-made craft beer on more local shelves.
“The market share for craft beer in Canada is well under 10%. The majority of beer sold in our country, OVER 90%, is produced by foreign owned mega breweries operating in Canada as well as imported beer. This massive inequity is largely due to predatory retail practices and outright monopolies that have given foreign owned macro brewers an unfair advantage over locally owned craft breweries for too long. This is our chance to create a more level playing field for our brewery and give consumers greater access to our beers,” concluded Engman. “The campaign’s message is simple – please make sure your changes give people more access to Ontario craft beer.”